Bachelor of Arts (Hons) Marketing

 

PROGRAMME AIM

 

The programme aim is to help students understand the theoretical and applied dimensions in marketing decision-making and provide an in depth knowledge and analytical skill for the planning and implementation of integrated marketing programmes.

 

PROGRAMME CONTENT

The programme consists of an induction module, a series of six taught modules, a research methodology module and a project

 

One Year Full-time or Part-time Programme

 

·         The modular programme commences in Jan, Mar, May, July, Sept & Nov

·         Students will study a 12 hours induction module

·         Students will undergo 6 weeks of lectures, 7th week will be the submission of assignment and exam revision period and the 8^th week is the examination period.

·         The final semester consist of the research project. A 12 hours research methodology will be conducted prior to the beginning of the research project

·         The coursework and examination constitutes of 60% and 40% respectively

·         The research project involves the production of a 10,000 to 12,000 words report. Research project will be a on subject agreed by the appointed supervisor and may be carried out through the work commitment, with the organization having a direct role in facilitating the project

·         Whilst the programme can be completed in one year, students may progress slowly if they wish and take up to two years to complete the programme

 

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MODULES OFFERED

·         Management Accounting

·         Business Ethics

·         Quality Management

·         Strategic Management

·         Marketing Management

·         Business to Business Marketing

·         Research Project on Marketing Topics

ENTRY REQUIREMENTS

The admission requirements for entry into the one year programme are:

·         An Advanced Diploma in a related discipline awarded by Raffles Academy an the Raffles Education Group

·         A three year Diploma in a related discipline from Singapore, Ngee Ann, Nanyang, Temasek or Republic Polytechnic

·         An SIM Diploma in Management Practice validated by the Nottingham Trent University

·         ABE Advanced Diploma

·         CIM Postgraduate Diploma

·         10 ACCA papers

·         3 CIMA stages

·         12 ICSA modules

·         A two year preparatory programme recognized by British or Australian universities as underpinning the third year of an undergraduate degree in related discipline

·         Presentation of evidence of equivalent achievement

 

Applications are welcome from potential students with qualifications or experience which do not readily fit the conventional pattern. The course is taught in English. The standard of English Language required is ‘O’ level grade C and above, or a minimum average of 6.0 of the academic IELTS, or TOEFL grade 550 and above. (Raffles Academy offers English for Foreign Students (EFFS) at Elementary, Pre-Intermediate, Intermediate and Advanced (TOEFL) levels)

COURSE FEES

Registration fee:

·         Full-time : S$180

·         Part-time : S$150

 

Tuition fees:

	Full-time	Part-time
	Full Payment	Full Payment
Bachelor or Arts (Hons) Marketing	S$13,700	S$12,200

 

For BREAKDOWN OF COURSE FEES AND ADDITIONAL FEES: Click Here

Fee include:

• Tuition • Module resource packs • Research project supervision • Assessment and internal examination • Laboratories, classroom and library resources • Nottingham Trent University parchments • GST

 

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For download proagramme brochure please click here

 

 

For download Application Form please click here